Roskilly's are known for their indulgent Ice cream. They decided to diversify their product offering but wanted make sure that people recognised that the other products they produce offer the same great taste. The illustrative style is at the core of their brand, so Absolute worked on an evolution of their existing brand and styling focusing on their forward thinking attitude, moral's behind their business thinking.
The use of bold colours and a cleaner style has helped to convey these messages, and alongside this communicate the core personality of their brand - creative, indulgent and pure products that make you smile. |
