A new French restaurant concept in the exclusive area of Poole, Dorset has been given an 'Ooh La Lift' by the team at Absolute who worked with the owners from the initial conception stage to create a complete launch package. The elements of which include the name and logo, an interior design solution, as well as finite details such as menu development and customer service style.
This type of all encompassing marketing approach to design has been a growth area for the agency since they started offering clients 'brand workshops'. These dedicated focus groups initially helped in the design process to get a clearer brief but have since developed into mini marketing schools by challenging existing business models and forming new ones, through facilitating a process of open discussions with a client.
To keep the customer message consistent throughout and create a brand easily transferable through an expansion programme, details including the tone of voice on the menu, staff uniforms and the customer service communication were all controlled by Absolute. The headline message being Bamboula is a relaxed place to meet old friends, makes new ones, laugh, debate, plus eat and drink what you want when you want.
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