Increasingly, brands are how we tell one company from another.
But a brand's more than just a logo or a one-off design, a brand brings a business to life. It stands for a whole range of feelings and perceptions people might have about a product, service, destination or concept.
Absolute understands the complex nature of brands, their influence over decisions and how a successful business needs a strong brand.
Please explore the links opposite for examples of our brand identity work [sorted in sectors]