Following the rebrand and to support the relaunch of Cotton Bay Village, St Lucia to the UK market, absolute were tasked to capture the experience of a luxury holiday at the resort in print and web. The resulting brochure 'Life in Full Colour' set out to discover all the elements to a holiday with inspiring copy and new imagery art directed by the team.
The brochure has helped to re-engage the resort with their target market and encourage PR activity. |