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naming. blast
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Narracott Hotel to Blast
The existing Narracott Hotel was a tired traditional seaside hotel. The client had taken over the site with ambitions to reposition it as an exciting contemporary beach destination hotel.
It was recognised that to truly give the place a new personality a strong name was needed. Absolute were asked to develop a series of name options that could confirm the hotel as a truly new approach to the british seaside holiday.
Brand Promise
We'll bring a fresh and quirky approach to your beach holiday experience. From your nights sleep through to your food we will bring a smile to your face and give you space to enjoy.
Name Rationale
An explosion of emotion, or expression of enjoyment Blast has both a simplicity and complexity that works. A rounded word that describes your stay.
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