Micro Energy to Capture
Micro Energy had a unique offering in the renewable energy market. They were offering specialist advice and installation to 3 markets including the general public. The challenge was that the technology was new so it's hard to explain without bamboozling with technical jargon. In order to ensure they came across as approachable it was imperative that their brand was more welcoming than Mirco Energy - a name that was too technical and could potentially alienate a percentage of their audience.
Brand Promise
To provide a valuable resource in renewable energy that offer empowerment to the customer, all done in a easy digestible way
Name Rationale
Describing the essence of the business operation, Capture is a simple and effective brand name that helps make the confusing world of micro energy simple and automatically approachable
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