Cut 4 Cloth to Frugi
Cut 4 Cloth were a successful ethical baby clothing company. They wanted to grow into other markets but felt that they were too restricted by their brand and in particular the name that already focused on a small area of their existing products. Following the initial brand strategy it was agreed to develop a name that reflected their ethical values but in a fun and energetic way.
Brand Promise
Good Looking, long lasting, and thought through products that feel great.
Name Rationale
From the Latin for Fruits of the Earth, Frugi has a quirky sound with a meaningful description. The playful name can be used in various applications and gives a you the opportunity to develop your brand in to lots of different categories.
Design Effectiveness Awards 2008 Silver Winner
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