Old Grammar School to Krowji
Following initial brand strategy work, involving tenants and stakeholders it was agreed to develop a new name and brand that really captured the essence of the project which was to develop a creative hub for Cornwall.
Brand Promise
A place where people gather to be inspired, share ideas and embrace new experiences which help build strong relationships that go further than the building itself.
Name Rationale
Taken from the Cornish for 'Shed', this name is a down-to-earth reference with a quirky feel. It capture the rawness of the creativity of Cornwall and helps to reflect the history of the building and in particular the new architecture which has been proposed. |
