Mill Valley Coffee to Origin
Mill Valley Coffee were successfully supplying coffee to local hotels, cafes and restaurants with no customer facing brand. The director had sourced some fantastic fair trade coffee which he felt could sit comfortably alongside the well known brands Illy and Lavazza. To do this they needed a strong name and brand, Absolute helped them to develop Origin.
Brand Promise
We want to provide our customers with the finest fairtrade coffee available, delivered in an open and traceable way.
Name Rationale
Origin captures the essence of the brand by immediately communicating the importance of where the products originate.
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