If it's true to say - and we think it is! - that a hotel's more than just a bunch of rooms to sleep in, then it's equally true that a shop is not just a big room full of hangers, racks and shelves.
Customers are attracted to shops for all sorts of reasons - as well as the quality of what's being sold - and those reasons include the space, the ambience and the personality of the brand.
Shops have to compete with online retailers offering convenience and 24-hour shopping by mouse; what you do with your physical space has to be something special enough to make the experience of going shopping a pleasure. Absolute understands this and knows, too, how to make the retail experience one that customers will want to relive.